Cultural transformation coaching processes
Cultural change is typically pursued through cognitive and contractual methods – and then we wonder why no change happens in daily practice. Culture is built through behavior, and the effectiveness of Proimpro's cultural transformation process lies precisely in changing behavior. In our interactive workshops, we practice acting differently in a safe and guided environment, and then move on to testing new ways of working in real-life situations.
How is it done?
In our transformational coaching programs, the first to participate are typically the organization's pioneers, who also become the first internal change agents. Thanks to them, their close circles and teams gradually begin to shift their ways of working and microcultures. Team dynamics change immediately when 1-3 members start acting differently.
Broader change begins to unfold systemically when just a few teams start to behave differently. Other teams around them will notice that these teams seem to be having more fun together than before. To kick-start change, there’s no need for mandatory simultaneous participation from everyone in the same training or a uniform "conversion." Change begins in several places across the organization, and it spreads like a healing virus.

The 5 modules of cultural transformation
There are five training modules. Here, they are presented in the most likely order of implementation, but the order should be tailored to best fit your organization’s situation. For example, if you are in the midst of a crisis or facing leadership-related challenges, it may be wise to adjust the sequence. The entire process typically takes around 9 to 18 months, but modules can also be spread over a longer period to give the change more sustained momentum. Often, it’s beneficial to repeat modules, so that after the early adopters, even the slower starters can benefit from the lessons!
Appreciative Encounters
Constructive vs. Competitive Interaction
Strategic Influence
Conflict Skills
We apply previously learned skills to real-life challenging situations. We are doing several simulation exercises in various roles and learn how to handle difficult emotions in challenging situations. Together, we explore effective ways to prevent and resolve conflicts.
Coaching Leadership Approach
Coaching leadership for appreciative collaboration. Systemic leadership of communication quality solves most of the personnel and cultural issues that arise in organizations. How to lead with your behaviour, expression, example and conscious stategic choices.